November 12th morning news, in 2014 Tmall eleven double shopping Carnival to achieve turnover of $57 billion 100 million. Among them, the mobile terminal transaction volume reached 24 billion 300 million yuan, for the second half of last year, the amount of turnover of double the mobile terminal of 4.5 times, accounting for a total turnover of 42.6%, refresh the global mobile electricity supplier single day turnover record.
Tmall President Wang Yulei said that this year’s wireless change is more than expected. Tmall’s eleven mobile terminal turnover of more than 40%, is a historic moment, but also the Alibaba cloud + end strategy, one of the best proof of the profound changes in the era of mobile electricity providers have come.
data show that mobile shopping in this year’s double eleven shopping Carnival outbreak. After just 75 seconds from the mobile terminal transactions quickly exceeded 100 million, and last year exceeded 100 million of the time is 4 minutes and 10 seconds; after the opening 4 minutes and 28 seconds, the mobile terminal turnover exceeded 1 billion yuan; at 7:36 in the morning, the mobile terminal turnover figure has been updated to 10 billion.
eventually, eleven double all day mobile terminal turnover figures, fixed in the 24 billion 300 million. This figure is 4.5 double last year’s eleven times, equivalent to one year in Lijiang GDP.
previously announced Alibaba earnings also showed that in the third quarter of 2014, Alibaba mobile terminal turnover of up to $199 billion 54 million, accounting for 35.8% of the total turnover, becoming the world’s largest mobile e-commerce platform.
this year, the Alibaba group will mobile end consumer is one of the main direction of the double eleven, Taobao mobile phone, mobile phone not only mobilize Tmall, Alipay wallet, Amoy little full force, also mobilized UC browser, Youku, micro-blog, Gao De and other mobile platform strength map. These are the most popular mobile applications in china.
through these very popular mobile applications to get the entrance, Ali and through the open policy, the introduction of third party service providers to provide the seller with the mobile terminal operating space and operational capacity. The responsible person told reporters that the Alibaba wireless division this year, Alibaba to sellers in the mobile terminal operating space is limited, many sellers are lack of operational capacity in the mobile terminal, resulting in many people simply as a tool for mobile terminal drainage PC terminal.
eleven this year, the first time Tmall opened the interface to the marketing tool, the red envelopes and other interactive games open to the third party. In previous years, the user is playing in the game Tmall eleven Tmall official development, this year is completely different, Ali from September to start a comprehensive foreign investment. In addition to the official to do a game for emergency backing, the remaining 25 wireless terminal, 9 PC games are all external ISV (independent software development service providers). In addition, there are a large number of businesses to develop their own type of game access. The advantage of doing so is that businesses can choose according to their own brand tonality or the development of the game, through the game to the store interaction, a good flow of precipitation down." Above Alibaba wireless Division said