The contradiction between the long tail theory and the 28 theory under the trend of nternet

In the traditional economy of

, people are always concerned about the hot spots, but the non mainstream culture or products are largely unmanned. Such as WAL-MART’s CD on the shelf is always the popular CD object entertainment speculation will always be those of the star, the bookstore shelves have always been people who can show the author’s books for having heard it many times and so on, it is an information and resources are also scarce. However, the high rents and lack of shelves in the physical stores make people feel helpless about it. Sometimes it’s not the unwanted goods that nobody wants, but the actual business has no extra room to store him.

now, in the Internet world, there is no rent and shelf restrictions, and almost all of the products can be placed in front of users. In fact, those in the tail of the goods is not in front but because of the long tail No one shows any interest in, commodity aura too Sheng, that only, to make them in the dim light back is insignificant but in fact, behind the commodity although few buyers, but after all, people buy, according to statistics, the total sales of the back part actually do not lose in the forefront of the long tail of the goods. This is the magic of the long tail, he keenly aware of the value of the bottom end of the product.

facts also show that most successful online businesses use their long tails in one way or another. For example, most of Google’s earnings come not from big advertisers, but from small advertisers (the long tail of advertising). EBay also focuses on long tail businesses – niche products, such as classic cars collected by fans or elaborately decorated golf clubs. After conquering the geographical and scale constraints, these enterprises not only expanded the existing market, but more importantly, they also found a new market. Moreover, facts have proved time and again that the new markets that traditional physical retailers can’t afford are bigger than they think – and only bigger.

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