said that although the promotion is indeed a store can enhance the popularity and profit in the short term, however, some of the effects are not obvious, even in a short period of time will store has been in a state of loss, which requires managers to master the correct way to promotion. So, how to promote the rapid increase in popularity and profits through the sale?
1, Guajiang /
/ lottery lottery
this form is generally used to purchase a certain amount of free lottery or lottery or scratch, usually by the merchant to set up 4 or 5 grade awards, can draw the scene or draw together at a time centralized way. The key to the success of the event is the first prize or the first prize set to be attractive. The advantage of doing so is to increase the customer’s shopping pleasure, to meet the customer’s "broad" desire.
2, buy a send a
"buy one get one" is a more commonly used commodity promotion, that is, the purchase of a commodity free of charge to send a piece of the same goods or buy a commodity to give another (or a few) goods. This product is usually in need of new products or commodities, note that the choice of gift products must be attractive, giving the best products and main sale of goods associated with complementary or popular products. For example, customers buy a pair of trousers can send a belt. This promotion can better promote the customer’s desire to buy.
3, quantity is preferential
"quantity is preferential" essence is "price changes with quantity", this is a kind of commonly used commodity price promotion, aim to stimulate the sale of commodity single product, the price decreases with the increase in the number of purchases.
for example to buy a commodity 1 yuan, 1.5 yuan, 2 yuan, 2 yuan, 3 pieces of 1. The advantages of price promotion, can stimulate the customers to buy the same product, so that the greater the degree of effect is more obvious, but the complex operation, prone to vulnerabilities, no computer automatically set the required manual operation, there should be good supervision.
4, plus one yuan more than
plus 1 yuan more than one refers to the purchase of the specified goods plus more than $1 to send a piece of goods or send a different commodity. The advantage is to stimulate customers to buy products. Add more than 1 yuan, plus $1 to send things to the customer to be attractive, so product selection is very important. For example, to buy a genuine plus 1 yuan can be free gifts.
short, to increase the customer shopping experience, will not meet the customer’s attention and sense of self-worth, won the customer’s satisfaction, not passive to solve customer problems, to customer needs, expectations and attitudes have a understanding of the customer care into.