for entrepreneurs, the location problem is crucial, addressing is equal to death, how to find the potential of gold Wangpu is entrepreneurs want to know the location, there are tips, master is half done.
a rule: the election of the
location is certainly very important, but more important than the location, is the market. For example, in the end positioning and low-end positioning of the brand point of view, the county market (and even the town level market) profitability is often better than prefecture level cities. For the provincial capital city, usually a big name and luxury market.
is not the large flow of people is a good lot? Is not high rent is a good lot? Is the shop next door good performance is a good lot? The answer is No. There is lots of young people around, it would have to fashion, low price; some sections is a woman stroll, then to medium or high, petty…… The choice of shopping malls, mall is the same reason.
with channel diversion, people pay more and more attention to the brand, and the brand is more and more, what kind of brand will be honored as a "brand"? One of the most simple way is a street shop.
Two steps to a street
of course, if it is a shopping mall, mall are relatively perfect multi channel market, the sales >