is the growth of children cannot do without toys to accompany the two-child policy, now in full swing, the demand for toys is larger, the toy is children’s most loyal friends, each child has a number of different toys, the industry profit space is vast, yet is a good choice to open a business the toy shop. But in order to successfully run a toy store, we must first choose a good brand, so you have the basis of success in order to create brilliant achievements. So, how to choose toys to join the brand?
1, toys to join to see whether the brand strength
McDonald’s join millions, why so many people want to do? The reason is simple, because McDonald’s strength, there are many successful precedents. This experience tells us that if you want to choose a toy to join forces to investigate the strength of the brand is very important thing. Join the brand strength include:
(1) whether the brand has a large capital background.
(2) management team is successful.
(3) is the location of the city CBD or urban fringe.
(4) to join the company’s staff is calculated in a hundred or ten.
(5) often appears in the heavyweight media, or is limited to the general spread of the inflow.
2, toys to see if the brand has a direct store
now, a lot of claims to have hundreds of thousands of stores brand or company does not have its own direct shop, all are stores. The reason is very simple, because the product itself is incomplete and quality defects, can not be opened in the formal shopping malls and shopping malls, and such toy companies do not know how to manage and operate. Entrepreneurs choose such a headquarters, after the opening of the toy store will certainly encounter a lot of problems outside the operation, therefore, the risk can be expected. So in the choice of toys to join the enterprise, we must choose more than the franchise franchise brand, so you can get a comprehensive business guide and make money from the headquarters. This is the core of the investigation.
3, look at the toy companies to join the product positioning and characteristics
toy product positioning is accurate, it is easy to meet the needs of target consumers, so it must be profitable business. The product features, indicating that the business is competitive. Investigation of the characteristics of the brand products, including toys to join the company has its own R & D team, even if the franchise companies are from the wholesale market to grab the goods, then come join in no sense. And now the customer pays more attention to the design of toys and toys, recommend only the real