The development of
network makes a lot of enterprises have been confined to areas with ample opportunities, but the Internet is a double-edged sword, not only to the traditional business opportunities, it also brings some competition. The traditional market has been more new industries peep, how to effectively use the Internet to change the fate and development of enterprises has become a boss must pay attention to the problem. In such a case, the traditional enterprise must have enough sense of crisis, based on the network marketing to clear their intention to gradually clear their mode, positioning and strategic planning, while also ensuring the implementation to carry out in the end, so that the owner of the enterprise must through practice, full participation in the key steps to control the entire process of marketing.
aware of the importance of network marketing
why do I say that? Because although there has been a lot of business owners aware of the importance of marketing, also understand the need to be invested in this, but the core of manpower resources investment is not the whole process, what is the enterprise to develop the network marketing need, want to get what, the effect of network marketing how all this is not a timely and effective evaluation mechanism and the supervision system, so the business owners often do marketing to discredit. In addition to these factors, some enterprises are often based on their marketing purpose and motivation for unauthorized marketing effect evaluation, and the reference parameter is nothing more than the number of orders from the network if there is growth, only the online sales as the only index to evaluate the effect of network marketing, while ignoring other important indicators, these is the lack of performance evaluation mechanism and improve the performance.
establish their own promotion mechanism
therefore the enterprise wants to be the marketing process in their own hands, we must first establish the promotion mechanism of their own, can not simply be some so-called outsourcing, money, marketing things or the best understanding of their own. Training of network marketing talents, solve the problem of brain drain, strengthen the incentive mechanism, assessment mechanism, these problems are subjective but is a perfect essential soil marketing scheme, for reference from various indexes of personnel, resources, information, website, marketing, cooperation, etc. the implementation steps of data, refine their entire program the key point, and shows and various steps, some key data in a prominent position, so that employees can more easily complete the index regulation, which will be the marketing mechanism to complete the transformation from quantitative to qualitative change.
has a perfect personnel training system
in fact, in many cases, the company’s marketing needs of their own talent support, relying solely on the outside world is not enough. The cultivation of talents seems to be long, return not enough timely, but this is the details of any enterprise can not let go, especially for some small and medium enterprises, the competitiveness of the industry itself was not enough, leading to staff mobility too much, if you don’t pay more attention to the training of relevant personnel, improve the professional skills, so the future development will be more briars >